Top 7 Most Valuable Brands in 2011

Posted by victorcorreia on Apr 20, 2011 in Companies | 2 comments

Too many people talk about the value of a brand, but how many people really know what the value of a brand really means. To better understand this concept, we will define the value of a brand based on these three concepts:

Loyalty: The behavior of buying the same brand many times.

Equity: The attitudes, imagery, and emotions associated with a brand.

Health: The in-market competitiveness or strength of the brand; equity in thecontext of pricing, category, sensitivity, and brand substitutability.

Normally, it is common to calculate the value of a brand as the net present value of the earnings the brand is expected to generate and secure in the future. For 2011 and according to Brand Finance, the world’s leading valuation consultancy, these are the Top 7 Most Valuable Brands in 2011:

1. Google

2010 rank: 2

Country: USA

Brand value: $44.29 billion

Market cap: 143.02 billion

Brand Rating: AAA+

Industry: Internet computer software

Founded: Menlo Park, California (September 4, 1998)

Founder(s): Sergey M. Brin and Lawrence E. Page

Headquarters: 1600 Amphitheatre Parkway, Mountain View, California, United States

Key people: Lawrence E. Page (CEO, co-Founder and president, products); Eric Schmidt (executive chairman), and Sergey M. Brin (co-founder and president, technology)

Revenue: $29.321 billion (2010)

Profit: $8.505 billion (2010)

Total assets: $57.851 billion (2010)

Employees: 24,400 (2010)

2. Microsoft

2010 rank: 5

Country: USA

Brand value: $42.80 billion

Market cap: $165.72 billion

Industry: Computer software, consumer electronics, digital distribution, computer hardware, video games, IT consulting, online advertising, retail stores, automotive software

Founded: Albuquerque, New Mexico, April 4, 1975

Founder(s): Bill Gates and Paul Allen

Headquarters: One Microsoft Way, Redmond, Washington, United States

Key people: Steve Ballmer (CEO); Brian Kevin Turner (COO), and Bill Gates (chairman)

Revenue: $62.484 billion (2010)

Profit: $18.760 billion (2010)

Total assets: $86.113 billion (2010)

Employees: 89,000 (2010)

3. Wal-Mart

2010 rank: 1

Country: USA

Brand value: $36.22 billion

Market cap: $154.32 billion

Industry: Retailing

Founded: October 31, 1962

Founder: Sam Walton

Headquarters: Bentonville, Arkansas, US

Key people: Mike Duke (CEO); H Lee Scott (chairman of the executive committee of the board), and S Robson Walton (chairman)

Revenue: $408.21 billion (2009)

Net income: $14.33 billion

Employees: approx. 2,100,000 (2009)

4. IBM

2010 rank: 4

Country: USA

Brand value: $36.16 billion

Market cap: $189.72 billion

Industry: Computer systems, computer hardware and software, information technology consulting, and IT service management

Founded: Endicott, New York June 16, 1911

Headquarters: Armonk, New York, United States

Key people: Samuel J. Palmisano (chairman, president and CEO)

Revenue: $99.870 billion (2010)

Net income: $14.833 billion (2010)

Total assets: $113.452 billion

Employees: 426,751 (2010)

5. Vodafone

2010 rank: 7

Country: UK

Brand value: 30.67 billion

Market cap: 192.45 billion

Industry: Telecommunications

Founded: 1984

Headquarters: London, United Kingdom

Key people: Sir John Bond (chairman); Vittorio Colao (CEO); John Buchanan (deputy chairman), and Andy Halford (CFO)

Revenue: Pound 44.47 billion (2010)

Profit: Pound 8.645 billion (2010)

Total assets: Pound 156.98 billion (2010)

Employees: 84,990 (2010)

6. Bank of America

2010 rank: 12

Country: USA

Brand value: $30.62

Market cap: $120.19

Industry: Banking, financial services, and investment services

Founded: 1998 (as Bank of America Corp)

Headquarters: Charlotte, North Carolina, USA

Key people: Charles O Holliday (chairman) and Brian Moynihan (president and CEO)

Revenue: $134.194 billion (2010)

Net income: $2.238 billion (2010)

Total assets: $2.264 trillion

Employees: 288,000 (2010)

7. GE

2010 rank: 6

Country: USA

Brand value: $30.50 billion

Market cap: $475.07 billion

Industry: Conglomerate

Founded: Schenectady, New York (1892)

Founder(s): Thomas Edison, Elihu Thomson, Edwin J Houston, and Charles A Coffin

Headquarters: 3135 Easton Turnpike, Fairfield, Connecticut, US

Key people: Jeffrey R. Immelt (chairman and CEO)

Revenue: $104.635 billion (2010)

Net income: $12.163 billion (2010)

Total assets: $751.216 billion (2010)

Employees: 287,000 (2010)

Source: Brandfinance, Rediff, Businessinsider, The Telegraph, Reuters

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